Narrative Outline
The rock band “Gabriel” was my band when I was a singer in Taiwan. In Chinese, the pronunciation of “Ga” and “+” are the same; therefore, I decided to use the sign”+” to be the key element in this album. Meanwhile, “+” also means cross, and Gabriel is an angle, so the cross is rational appearance with the band. Moreover, album boxes generally have only one function is to be a cover. This time I hope the box can be used well in a other way. All of the audiences will feel closer with the band not just open the album and turn on the player. If the album could make the audiences feel the rock band cares about them and stands by them always, the value of this design is available.
Creative Solution
The album includes a poster, a music CD, three cards, and a T-shirt. Especially, the poster combines with the box. In other words, the box is the poster after the album is opened. Inside, there are three extra cards; one of them is with the music CD, can match with the poster to post on the wall.
“+” which is the soul of the band is the key factor that I picked up to design the shape of the box. Everything is based on the sign “+”. So, when the audience opens the album, the big cross poster is in front of their eyes.
In addition, outside of the box, which is packed with kraft paper, there is no color but black ink. This can build a cool rock atmosphere for the audiences, but when the album is opened, the inside of the box is vivid and colorful. Everything pops-out of the album.
Outcome
When the audience plays the music, the poster can bring the atmosphere of “Gabriel” to the audiences, who can wear the t-shirt, and place the box on the wall. The soul “+” of the band totally matches with the album between “Gabriel” and their audiences.
Typography is amazing here because it shows international parts such as “+” in Chinese as “Ga”; “Gabriel” equals angle who is a connector to the sign “+.”
