::Tit 4 Tat:: Play by Ear

Narrative Outline

Now is a very interesting time. We are at the point of a big revolution in video. Music video is the beginning of something very important in culture. There is nothing more new in any other kind of art. Consider the (main) audience, young people. They don't read anymore. They have only TV screens. This is the only way to learn about the world or something about aesthetics. I don't think other art exists for a really big audience. Nobody goes to art galleries. This is part of the past. For the younger generation throughout the whole country, their only contact with art is through music video. ~ Zbigniew Rybczynski. Play by ear is the point of this course. In other words, audiences will see what they are listening.

Creative Solution

The music video is “Tit 4 Tat.” We hear the three words, “Tit 4 Tat” from the beginning to the end, which is like the background music. “Tit 4 Tat” by Fabolous is a pop song with fast rhythm. A lot of repetitious lyrics are sung in the first forty-five seconds; therefore, I decided to make a pattern by the two words “Tit” & “Tat”. Meanwhile, other lyrics run into the screen and have a relationship with the pattern. This typeface, Zarautz Special is a modern font and fits for the street and hip-hop style of this song.

Outcome

Because this course is “Dynamic Typography”, typography is the main point to show the songs not putting too much variety on graphics this time. The timing controlling and the ideas of planning the words to match with the melody is a very important part to represent the songs.