NARRATIVE OUTLINE
The Graphic Design Faculty Exhibition is not only very interesting but also difficult. In this case, I have to do the graphic design for those people who are graphic designers and totally understand what graphic design is. In other words, I cannot just do the “design”. I should think deeply and clearly to figure out what the GDFE is.
CREATIVE SOLUTION
I tried to use an acronym to make the four letters different. I thought changing four letters can help me to feel the meaning of graphic things. One of those ideas that I drew, caught me a lot because the relationship of the space and lines were played well. Finally, I chose it to develop the final works because I felt playing negative & positive space could be fresh and interesting. Also, Univers LT 49 LightUltraCn and UniversalCLDB, these two typeface choices rely on the square style to match with the catalog. I use grid through the whole catalog and try to play it well. Everything inside is straight and grid as the cover design. The grid makes some gradient and overlapping either color or space. Otherwise, red gives the issue power and represents the passion of GDFE; gray and white balance red or will be too violent.
OUTCOME
During this project, I learned the process step by step. Each part is important because it could affect the result. The positive and negative spaces make the GDFE logo interesting but also limit me for a while. I hope the professional and modern style can be presented by those straight lines and solid squares. I want those elements to make text and images jump out of the plane and catch the audiences’ eyes and also make them find out the professional sense in graphic design department through this faculty exhibition.
