Narrative Outline
Package design is not only for packing products. Some designs make more problems for us, e.g., more trash. “As a designer we can develop packaging with multiple uses.” Designers have to understand that design is not only about beauty, but also about use. Design needs innovations, and the thought on the cradle to cradle is a new innovation for nowadays design world. Even if we know “cradle to cradle” is still difficult to follow completed, we can still do our best to “plan art”, which means use our brain and mind to care more for our valuable environment. For instance, we can “design” people to be willing to use the package more times or keep it longer. In the background of this project, a candy box is always just a box. When we finish off candies, we throw the box away. “Keep the garbage out of the package.” As a graphic designer, saving our environment through a positive way is my responsibility. First goal, I hope people will be willing to use the box more times. Second, the candy box is more interesting than as a mere box.
Creative Solution
The “Chinese New Year Candy Box”, is a package design with secondary function for 3D Graphics Studio class in Fall 2008, designed on the basis of the positive thought which combines with different angles, but is closed to our lives. In this way, people will use it naturally. Therefore, if you ask me what the design of the box is, I would rather explain a design including traditional culture, communication language, and human behavior than tell you it is a “box” merely. “Chinese New Year Candy Box” is an Eastern style design, but it is not just for Eastern people. Thus we can find two kinds of languages, Chinese and English on it. Three Chinese traditional colors, red, black and gold are the main colors to represent the Chinese New Year culture and a joyful atmosphere. The two level candy box is built by bamboo skewers. The skewers are the material of the frame, which is also played on Chinese words. So, the frame is 3-D Chinese tablet. There are four items including the candy box- candies, red envelopes, 2-D Chinese tablets and double-sided coasters with box introductions.
Outcome
The secondary function of “Chinese New Year Candy Box” is a point to make users keep the box longer. Sustainability design should be more enhanced and glorified. The great surface design is required; it does not mean beautiful, but also valuable. It might include the users’ background cultural, languages, habits and interests that also influence designers’ creations. All of those elements can help designers to find out a big point to push the sustainability design to users, and “Chinese New Year Candy Box” has it.
